I make complicated things feel simple.

I’m Brett Vaida (VAY-duh), a senior product designer with 8+ years experience across fintech, healthcare, design systems, and AI workflows. I design the process, build the design system, prototype in code, and lead the team that ships it.

See the Work ↓

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Selected Work

A few examples of how I’ve made hard things easier:

HEALTHCARE

Designing AI that pharmacists can trust

28% faster prior authorization cases, and a model that got smarter every time it was used.

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FINTECH

DESIGN SYSTEMS

One design system, 40+ brands, 3 platforms

Three platforms, a React/Storybook library, and one source of truth for a segmented bank.

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FINTECH

MOBILE

Rescuing a banking app: 2.3 to 4.7 stars

A poorly received agency app, rebuilt around 18 months of user feedback.

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HEALTHCARE

WEB

Making health claims make sense

Research-led member portal that reduced support calls by 22%.

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HEALTHCARE

MOBILE

Healthcare app members actually liked

Healthcare cost comparison app design that increased ratings by 24%.

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ENTREPRENEURSHIP

Beyond product design

Screen printing, a local apparel brand, and an art gallery.

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About

I’ve designed everything from local band t-shirts to apps used by millions.

I've been a designer, developer, manager, and small-business owner, so I can see a product end to end: strategy, research, UI, prototyping, working with engineers, and what users say after launch.

I’m also a husband, father, Irish whiskey enthusiast, and someday hope to summit every 14’er in Colorado.

Contact

Let’s build what’s next, together.

Open to senior or lead designer roles (remote or Omaha hybrid) or contracts.

👋 hello@brettvaida.com

👔 linkedin.com/in/bvaida

Resume

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